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○ Outline administrative aspects of community events along the IVSB; 14. Expand marketing of all, but especially
marketing. University of Iowa sporting events and lesser known, recreational features to
7� Dovetail with heritage/scenic/recreational some cultural events; county fairs). wider niche audiences both regionally and
tourism markets and groups (biking, 10. Add bicycle icon to the IVSB brochure (on nationally�
canoeing, hiking, dual (hiking and future signage as a designated cycling 15. Promote bird watching opportunities
mountain bike single-track trails); trail). along the Byway.
state and national “scenic bikeway” 11. Create tour guide for cyclists (and other 16. Market to existing tour group
organizations; self-guided tours, bus low-impact recreational “travelers”- organizations nationally and
tours� canoeists/kayakers/hikers) to find internationally, particularly those seeking
8. Market in-between communities in a way resources and services (restaurants, new cultural experiences related to rural
that attracts recreational visitors. equipment and repair, outfitters, motels, Americana and the Native American
9. Exhibit promotional materials, possibly camping, rest rooms). experience in Iowa.
as a traveling kiosk, to display at tourism, 12. Develop marketing/tourism partnerships 17. Market to retiree organizations such as
professional, and other public events: for cyclists: goal to integrate cycling AARP and “Road Scholar” that create
○ National (National Byways Conference; into sustainable tourism (potential to experiences and group tours for the
National Association of Interpreters). incorporate into opportunities such as fastest growing American demographic—
Pedal N Paddle and/or other Adventure the elderly.
○ Regional (RAGBRAI Expo; Iowa State Tours).
Fair). 18. Establish a not-for-profit 501(c)(3)
13. Link IVSB information to regional biking “Friends of the Iowa Valley Scenic Byway”
○ Local (Meskwaki Bingo Casino organizations’ websites, i.e., www. organization to promote the IVSB and
Hotel, Meskwaki Powwow, Amana BikeIowa.com. assist in Byway fundraising by holding
Golf Tournaments, and other major
events and other activities.
