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19. If traffic levels change, include plan to 4. Prepare press kits to include updated interpretive signage plan for appropriate
address changes for travelers. photography, press releases, itineraries, locations, pull-offs, and loop trails along
services, regularly scheduled events, and the Byway.
Educate and promote
themed features. 9. Encourage other IVSB communities to
1. Develop and keep update-to-date 5. Develop relationships with local, county consider applying for an “Iowa Great
organization’s website and Facebook and statewide media (print, radio, and Place” designation, the economic
page. television) and send regular press advantages of which have been touted by
2. Prepare special interest brochures/ releases to a comprehensive media list. a recent study (Gilliam 2009).
calendars (web pages) featuring 6. Enhance/strengthen partnerships with 10. Speak to local service groups, highlighting
community crafts/foods/festivals/ local and state tourism offices and the programs and the benefits the IVSB
seasonal/workshops/boutique farms and endeavors for marketing and tourism brings to the community.
businesses (see complete list on attached partnerships.
CD). 11. Encourage Byway stakeholders to invite
7� Support Tour Iowa (Economic guests to an IVSB event or visit a historic,
3. Create IVSB audio tour and information Development/Iowa Tourism office) efforts cultural, scenic, archaeological, or
on local services available via portable to market and promote IVSB cultural recreational site�
devices for cyclists, canoeists, kayakers events�
and hikers (applications for iPods, 12. Reach out to local students and invite
iPhones, and smart devices). 8. Apply for a Scenic Byways Interpretive them to get involved in the IVSB.
Grant to research and develop an 13. Create or translate existing and proposed
printed and web-based materials into
other languages including German,
Spanish, French, Japanese, and
Meskwaki.
refereNCeS CITed
Gilliam, Frank
2009 Quality of Place and Economic
Development: A Case Study of the Iowa
Great Places Program. Arkansas State
University Delta Center for Economic
Development�
Yongjie, Ji, Joseph Herriges, and Catherine Kling
2010 Understanding the Usage Patterns
and Most Desirable Characteristics of
Iowa’s Rivers and Streams� Center for
Agriculture and Rural Development, Iowa
State University.
