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dual (hiking, mountain biking, canoeing), 10. Potential for increased heritage tourism/ RECENT EffORTS TO ENhANCE,
snowshoeing, photography, birding, visitation related to regional seasonal PROMOTE AND MARkET ThE IVSB
hunting/fishing, and related events festivals and events (i.e. RAGBRAI,
(canoe-kayak race; winter bird count; Meskwaki Powwow; Oktoberfest; Old ● Creation of new logo (see data CD for
outdoor photo contests). Creamery Theater; Iowa Theater Artists logo usage standards).
8. Potential for increased visitation by a Company) ● Creation of new IVSB brochure.
local market. A study on Iowa’s rivers 11. Existing promotional materials including ● Preparation of a series of IVSB intrinsic
by Iowa State University found that professionally-designed brochures quality maps illustrating outstanding
proximity to home was the single most promoting particular features of the features�
important factor affecting a river visit. Byway (IVSB brochure; Birder’s Guide to ● Completion of a regional survey and
Water quality and habitat were the second the Iowa and Cedar River Valleys, The questionnaire to determine awareness
most important factor; water quality was Sportsman’s Guide to the Iowa River of the IVSB, potential visitor profiles, and
also the most important negative factor Valley, Paddlers Guide: Iowa River Valley intrinsic quality features desirable for
(Yongjie et. al., 2010). Water Trail). interpretation and promotion�
9. Potential for increased agri-tourism 12. Tama County’s designation as an “Iowa ● Database of 300 potential IVSB
focused on local products and businesses Great Place” forecasts positive effect on constituents including private individuals,
(wineries/breweries/crafts/farmers’ economic development based on a recent businesses, public organizations, and
markets; culinary tours; historic barn University of Arkansas Study (Gilliam agencies.
tours, barn quilt tours). 2009).
