Page 100 - ISVB
P. 100
98
● Development of web site featuring
Calendar of Events and links to partner
sites hosted by the Iowa Department What is a barn
of Transportation website and the Iowa
tourism web site. quilt?
● Creation of Facebook page.
Barn quilts are large, colorful 8-foot
● Designation as a Silos and Smokestacks
National Heritage Partner Site (a “ready- square wooden blocks mounted on
to-ride” drive through one of Iowa’s barns or cribs that are at least 50
outstanding agricultural stories). years old.
● Additional marketing to thousands of
visitors and residents participating in the In partnership with the many entities listed in ○ Research and identify target markets
2011 Des Moines Register Annual Great Point 4 related to a committee on Marketing that include consumers, niche
Bike Ride Across Iowa (RAGBRAI) event. and Economic Development, this plan audiences, and group tours, and
● New partnerships with organizations recommends: determines where they acquire their
representing niche markets (i.e. Iowa information�
Bicycle Coalition; Iowa River Revival). Market
○ Establish a public relations plan that
● IVSB audio tour and accompanying 1. Create IVSB marketing interest group/ identifies media outlets.
guide, with additional plans to develop subcommittee to promote visitation. ○ Identify and establish a network of
Wi-Fi; App tours. 2. Create and place new interpretive partners and organizations representing
● New Scenic Byway signage. signage. niche audiences for collaborative
NEW MARkETING/TOURISM 3. Complete and market the new audio tour. promotion and marketing. This would
PARTNERShIPS AND 4. Use new logo and branding on all include web links to organizational
sites�
RECOMMENDATIONS marketing/promotional products and at
events� ○ Identify partnerships with, and garner
An important next phase in the expansion of 5. Develop new marketing opportunities assistance from, regional and national
promotion and marketing opportunities for as the first byway designated a Silos organizations such as: National Park
the IVSB and its resident communities, is and Smokestacks National Heritage Service Rivers and Trails Program
identifying niche audiences and establishing Area partner site. Request marketing (technical assistance).
collaborative partnerships with organizations assistance from the SSNHA program. ○ Identify major marketing venues,
that represent them and itineraries that reflect regionally and nationally.
their primary interests. Based on the recent 6. Apply for Scenic Byways Marketing Grant
survey, these are expected to include niche from the Federal Highways Administration ○ Outline special projects/events.
areas related to all of the IVSB’s intrinsic to conduct a marketing plan for the IVSB ○ Expand digital media to include blogs
quality features. that: and Twitter.
