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preservation, and education. Include high 2. Include IVSB events and
school students in such efforts. updates on the regularly-
3. Establish a subcommittee or interest scheduled meeting agendas of
group to create, update, and maintain a community planning groups.
list of activities and events in the Corridor 3. Develop relationships with
area� local, county and statewide
4. Determine how best to align the particular media (print, radio, and
interests expressed by stakeholders with television) and send
Byway objectives and tasks. regular press releases to a Facts About the Iowa Valley Scenic Byway
comprehensive media list.
5. Expand and continually update the Byway
database (and list serve). 4. Maintain and keep up-to-date Iowa Valley. Includes Tama, Benton, and Iowa counties.
the organization’s website
Iowa Valley Scenic Byway: 77 mile-long natural, cultural, and historic corridor along the
6. Engage and prepare grants for and Facebook.
specific Byway objectives and events Scenic Byway: A public road having special scenic, natural, historic, cultural, archaeo-
that promote community interest and 5. Regularly promote and passes.
logical, and recreational qualities recognized as such through official declaration. The
enthusiasm (i.e., research, interpretation, publicize Byway news,
term refers not only to the road or highway itself but also to the corridor through which it
economic development). events, and opportunities
via press releases, list Corridor: The road or highway right-of-way and the adjacent area that is visible from and
7� Hold regular public meetings about the serves, Facebook and extending along the highway. Corridor may vary according to intrinsic qualities.
Byway—inviting leaders in economic website.
development, tourism, and business, Intrinsic quality: Any of the scenic, natural, historic, cultural, archaeological, and rec-
together with county supervisors, county 6. Speak to local service characteristic of the area along a byway.
reational features that are considered representative, unique, irreplaceable, or distinctly
engineers, conservation board directors, groups and other
special interest organizations, residents, organizations, highlighting Corridor Management Plan: A written document and maps that specify the actions,
and landowners� the programs and the intrinsic qualities of the scenic byway.
procedures, controls, operational practices, and administrative strategies to maintain the
benefits the IVSB brings
8. Host an annual recognition event to thank to the community.
volunteers� tour sponsors, tourism bureaus, and other individuals and organizations interested in, and
Stakeholders: Residents, property owners, community associations, recreational groups,
7� Create and maintain a working for, the success of the byway.
9. Establish a not-for-profit 501(c)(3) newsletter (including
“Friends of the Iowa Valley Scenic Byway” an e-newsletter) for stakeholders and
organization to promote the IVSB and constituents that informs about Byway
assist in Byway fundraising by holding news, events, and opportunities. 9. Promote awareness of the Byway
events and other activities. among students with presentations to
8. Create public events targeted at particular area schools that offer concrete and
Educate and promote interest groups and niche markets in the meaningful volunteer opportunities
1. Post a regular schedule/Calendar of Byway and coordinated by volunteers. (i.e. Byway cleanup and beautification,
meeting dates and times. research on archaeological projects).